gowago.ch Goes Viral with AI-Post about Personified Car Brands

ZURICH, 07.06.2023 - Zurich-based fintech gowago.ch goes viral internationally with an AI post featuring Switzerland's most popular car brands as animals. Published on 06.06.2023, the LinkedIn post now counts 3 million views, over 20,000 likes, over 1000 comments, and over 1000 shares (as of 13:45, 07.06.2023). The post was created through the clever use of ChatGPT and Midjourney.

The Swiss leasing start-up gowago.ch constantly strives for innovation and creativity in the car industry - without losing its sense of humour. As an experiment, it asked itself which animals best personify certain car brands. To do this, the fintech designed a series of portraits using artificial intelligence and posted them on LinkedIn - with great response. Within 24 hours, the post was seen by more than 3 million users and collected over 20,000 likes. In the comment section, well over 1000 users discussed whether, for example, the representation of Tesla as a leopard in a red suit was accurate.

The unusual idea for the post arose from the start-up's close connection to artificial intelligence technology. Recently, the company launched an in-house AI that makes the calculation of residual value, a key point in leasing, more independent and transparent. The completely digital platform has an inventory of over 8,000 new and used cars of all makes and models available for leasing (with or without an all-inclusive package). With such a choice, it may even help customers if they can better identify with a brand on the basis of an animal and thus make their decision easier.