Freedom to drive is an automotive FinTech company that’s revolutionizing car buying by offering unprecedented freedom, simplicity and an end-to-end customer journey. Our goal is to turn what is universally regarded as a burdensome life event into a delightful experience, and to bring trust and simplicity back to getting a car.

Our core values are transparency and honesty. We have created so that you can easily shop and find the car and monthly payment that fits your lifestyle. We got rid of endless dealer visits, contacting multiple dealers and receiving surprise fees along the way. We make sure you have full freedom and a complete and fair cost overview so you never-ever pay too much or receive an unexpected bill.

No more hidden costs, a 100% online journey and fair monthly pricing for your mobility.. That is what we deliver to you! Join the new way of driving today!

We’re a fast growing team based in Zürich

As the next generation car marketplace, is changing people’s lives - both as a product and certainly as a team. Meet the people behind gowago.

Three things we believe about car buying

It should be easy: We use technology to bring together car dealerships, banks, insurances and innovative mobility solutions in one place, to provide you everything you need during your car buying experience: on
It should be affordable: by streamlining the process across our many partnered sellers and leasing companies (link), we are able to offer great prices on new and used cars, whether you are a private customer or a business.
It should be transparent: uncomfortable negotiations, unclear pricing and countless visits to the dealership are a thing of the past. Trust and transparency are key values that brings to car buying. Our tools allow you to see fair pricing, and the total cost of owning a car.

They trust us

GOWAGO AG partners with leading banks, manufacturers, insurance companies and other industry stakeholders to deliver the best quality products and car ownership journey to our customers. We believe that a company is only as good as the partners it works with, and thus we take pride in the partnerships we create.

If you’re interested in displaying your service or product to the future customers of the automotive journey then please get in touch by sending an email to

Partnered with
All prices and car imagery are for illustrative purposes, and may differ from the prices and vehicle models offered by sellers. GOWAGO AG provides a service that connect you with automotive sellers. GOWAGO AG is not responsible for the securing of vehicles. GOWAGO AG does not issue credit; all leasing arrangements are between your and the seller. VAT is included in these prices (subject to price, interest and tax rate changes). The granting of credit is not allowed if it results in over-indebtedness of the consumer.