Innovative strategic partnership between cashgate and GOWAGO AG

Zürich, 12.03.2019 | GOWAGO AG is a startup based in Zurich, Switzerland with the vision to make it easy for people to get a car for a monthly payment whether that is leasing, financing or subscription. Their unique tools help the customer to make the right decision when it comes to choosing their next car for a monthly payment. In the past year, they had over 5000 people requesting offers over their platform.

With this partnership, GOWAGO AG is able to directly integrate the leasing products of cashgate with the goal to further digitize the journey of getting a car. The strategic partnership is a natural one, given the fact that the two companies both have the same view on the future of getting a car. Both companies believe that as people become more and more comfortable with online buying of larger items, it is inevitable we will do the same with cars.

Georg Behringer, Product Manager at cashgate and responsible for the cooperation, explains: "For cashgate, the strategic partnership with GOWAGO AG is very important. In times of advancing digitization and automation, new approaches to solutions are needed in order to make sensible use of the opportunities that arise. The development of a joint, user-friendly customer journey is at the centre of this. All relevant elements in the context of a car purchase are brought together and simplified in one place".

The aim of the partnership is to integrate all cashgate partner garages into the process. You can register on the GOWAGO AG website and benefit from an additional digital sales channel. At the same time, everything becomes easier for the customer: he can order a vehicle online and automatically receive a leasing offer from the dealer. In case of a positive decision, the customer only has to pick up the vehicle at the garage.

Rutger Verhoef, CEO of GOWAGO AG, comments: "We are very happy with this partnership. cashgate enables us to further expand our product range and brings us one step closer to our goal of simplifying the customer journey to your own car. We believe that customers want transparent information online about whether and under what conditions they can get their dream car. With this partnership, we can do just that"

About cashgate

cashgate is a stock corporation specialized in credit and leasing and offers financing and security services for private customers and sales partners. As an exclusive partner of well-known Swiss banks, cashgate is the reliable contact for loans and leasing - regardless of which bank or garage someone is a customer of.

About GOWAGO AG

GOWAGO AG started with the ambition to redefine how people find and get their next car. Located in the heart of Zurich, their startup’s mission is to make getting a car easy, transparent, and comfortable.

Since their launch in early 2018, thousands of people have used gowago.ch to find their next car. Gowago.ch is the only service in Switzerland that allows you to compare the monthly prices of vehicles from dealerships across the country. Their unique tools help you to make the right decision when it comes to choosing your next car.