Migros Bank and gowago.ch start a strategic partnership

Migros Bank becomes the financing partner of the largest online provider of car leasing and subscriptions in Switzerland. Gowago.ch offers a complete online service, the costs are all inclusive and transparent. The company already provides thousands of used and new cars of all brands - with a growing share of e-cars and hybrid vehicles.

"We want to make everyday life easier for customers by allowing them to take out car leases and subscriptions conveniently and 100 per cent from home, with the costs under control at all times. Everyone should be able to choose their preferred car, in every situation in life", says Rolf Knöpfel, Head of Innovation and Marketing at Migros Bank. "Gowago.ch is also constantly expanding its range of alternatively fuelled cars and we are very happy to support a company that is committed to future-proof mobility solutions." Migros Bank acts as a financing partner, while at the same time taking a stake in the fintech company.

From the selection of the vehicle to the conclusion of the contract to home delivery on request, everything is done quickly and easily online. The desired vehicle can be test-driven at any time. The company has access to a large dealer network. "Thanks to innovation and technology, we want to revolutionise the way customers obtain and use their cars," says Rutger Verhoef, CEO and co-founder of gowago.ch.

The right offer for every customer need

Depending on their personal needs, gowago.ch customers can choose between leasing with a longer term or a subscription with a shorter term. The "all-in-one" always applies: insurance, service, warranty, taxes or tyre change are included. The prices are fixed and there are no surprises. In addition, the trade-in of old vehicles is possible. For example, a diesel-powered car can be replaced by an electric vehicle.

Cooperation with renowned companies

In addition to Migros Bank, the Zurich-based company can count on other partners. The Swiss Startup Group provided the initial financing. Baloise covers the insurance part and also holds a stake. The Touring Club Switzerland (TCS) acts as a service partner and evaluates the vehicles that can be exchanged.

About gowago.ch

Gowago.ch is the largest online provider in Switzerland for cars at a monthly price. "We are the first to offer leasing and subscription for new and used cars with everything included", explains CEO Rutger Verhoef. This complete, unique offering enables gowago.ch to accelerate the transition to more sustainable cars. The Zurich-based fintech company was founded in 2017 and currently employs 19 people.

About Migros Bank

With more than 800,000 customers and total assets of more than CHF 50 billion, Migros Bank is ranked among Switzerland's leading banks. It is one of the five largest mortgage banks in Switzerland, has a broadly diversified range of investments and manages one of the most comprehensive offers for sustainability funds in Switzerland. As a wholly-owned subsidiary of the Migros-Genossenschafts-Bund, it fosters the cooperative Migros values. It has more than 1,400 full-time employees and 70 branch offices.