This is How Artificial Intelligence Renders the Typical Drivers of the Swiss Cantons and Their Cars

ZURICH, July 19, 2023 – After captivating an audience of over 20 million and gaining more than 100’000 likes with their anthropomorphised car-inspired animals on LinkedIn, Zurich-based startup gowago.ch is continuing its fresh approach to car-focussed content. The fintech is now focusing their creativity on their home country, generating AI-inspired, car-themed visuals reflecting the distinct spirit of each Swiss canton.

Embracing the "Kantönligeist" - the essence of each Swiss canton - gowago.ch is connecting its varied leasing offer to Switzerland’s regional diversity. Utilising ChatGPT and Midjourney's generative AI, gowago.ch has unleashed a fresh wave of humoristic AI imagery, this time based on cantonal archetypes. Beyond their innovative marketing approach, gowago.ch remains committed to ensuring every customer finds the right vehicle for their needs, simplifying the car-search process with efficient, user-friendly online methods. Their newest release of AI content may even guide some people in their decision-making process when searching for their next car.

Aargau Land Rover Discovery - Panther: Portrays the bold, innovative spirit of the region, demonstrating stealth and strength.

Appenzell Innerrhoden VW Golf - Mountain Dog: Captures the traditional, friendly nature of the canton and the reliability of its residents.

Appenzell Ausserrhoden Suzuki Jimny Goat: Reflecting the rugged rural charm and simplicity of the region, embodying adaptability and determination.

Bern Volvo XC90 - Bear: Showcases the robust, protective, and calm demeanor of the canton, suggesting security and steadfastness.

Basel-Land Skoda Octavia - Woodpecker: Represents the practical, nature-loving people, who are consistent and hardworking.

Basel-Stadt Mini Cooper - Fox: Symbolizes the urban, dynamic life of the city and the clever adaptability of its inhabitants.

Fribourg Renault Clio - Cat: Reflects the bilingual, peaceful, and unassuming nature of the region, demonstrating elegance and independence.

Geneva Tesla Model S - Swan: Exhibits the trendy, international and assertive nature of the city, echoing beauty and grace.

Glarus Fiat Panda - Beaver: Displays the canton’s simple, hardy, and resilient spirit, personifying diligence and industriousness.

Graubünden Subaru Outback - Mountain Goat: Portrays the adventurous, independent, and tough character of the region, demonstrating courage and adaptability.

Jura Peugeot 3008 - Deer: Signifies the canton’s serene, gentle, and patient disposition, showing grace and peace.

Lucerne Mercedes E-Class - Swan: Captures the canton’s elegance, tranquility, and gracefulness, displaying sophistication and serenity.

Neuchâtel Honda Civic - Owl: Represents the canton’s intelligent, night-loving, and observant spirit, reflecting wisdom and mystery.

Nidwalden Kia Soul - Hedgehog: Illustrates the practical, defiant, and unpretentious nature of the region, showing resilience and tenacity.

Obwalden Land Rover Defender - Wolf: Conveys the bold, adventurous, and resilient personality of the canton, embodying leadership and strength.

Saint-Gallen Audi Q5 - Marmot: Represents the social, alert, and cooperative spirit of the region, signifying curiosity and activity.

Schaffhausen VW Beetle - Rabbit: Depicts the vintage-loving, energetic, and nimble nature of the canton, illustrating quickness and creativity.

Solothurn Nissan Leaf - Turtle: Portrays the industrious, resourceful, and community-driven spirit of the canton, embodying patience and endurance.

Schwyz Mitsubishi Pajero - Eagle: Signifies the dependable, wily, and tenacious character of the region, demonstrating power and freedom.

Thurgau Toyota Prius - Otter: Illustrates the playful, curious, and agile spirit of the canton, showing joy and cleverness.

Tessin Fiat 500 - Salamander: Displays the passionate, warm, and artistic nature of the region, suggesting vibrancy and transformation.

Uri Jeep Wrangler - Chamois: Reflects the tough, agile, and resilient character of the region, embodying ruggedness and endurance.

Vaud Citroën C5 - Heron: Portrays the sophisticated, balanced, and independent spirit of the region, showing patience and determination.

Valais Subaru Forester - Cow: Captures the powerful, visionary, and free-spirited nature of the canton, suggesting tranquility and strength.

Zug Porsche 911 - Python: Signifies the successful, quick, and discreet personality of the canton, demonstrating power and intrigue.

Zürich BMW 5 Series - Lion: Represents the ambitious, dynamic, and leading nature of the city, echoing majesty and courage.