Tesla receives FSD approval in Europe
Gowago expects rising demand and increased value for new and used Teslas
Tesla’s Preferred Financing Partner Sees a Paradigm Shift in the Automotive Market
The Netherlands has become the first EU country to approve Tesla’s Full Self-Driving (Supervised) system. The digital car leasing platform Gowago AG—Tesla’s Preferred Financing Partner and the leasing provider for the majority of Tesla drivers in Switzerland—expects this to have far-reaching implications for the Swiss market.
A Car That Gains Value
“Tesla is the only car that gains value through a software update,” says Simon Smit, Chief Experience Officer at Gowago. “When FSD becomes widely available in Europe, hundreds of thousands of existing vehicles will gain a completely new capability overnight—without a visit to the repair shop, without retrofitting. This is unprecedented in automotive history.”
While conventional vehicles lose value from day one, Tesla flips this principle on its head: new technology is rolled out directly to the existing fleet via over-the-air updates.
Rising demand for new and used Teslas
As a Preferred Financing Partner of Tesla, Gowago observes market dynamics firsthand. European FSD approval will significantly drive demand for Tesla models—both in the new car market and for used vehicles. Resale values are expected to rise, which benefits existing owners and lessees alike.
A completely new dynamic is emerging, particularly in the used car market: A three-year-old Tesla can suddenly be worth more than it was on the day of delivery.
Swiss Regulation as the Next Step
The Federal Council has established new legal frameworks for automated driving effective March 1, 2025. An operating permit from ASTRA is mandatory. Gowago actively monitors regulatory developments and is available to authorities and the media as an industry expert.
About Gowago
Gowago AG is Switzerland’s largest digital car leasing and financing platform,
supported by Migros Bank. Over 16,000 customers are on the road with Gowago. With over 1,200 Google reviews averaging 4.6 stars, Gowago is the highest-rated provider in the industry.
→ Tesla FSD Gowago press release (PDF download)
Media Contact
Simon Smit
Chief Experience Officer
simon.smit@gowago.ch
+41 43 508 44 34