gowago.ch teams up with Swiss Formula 1 driver, 3 times Le Mans winner and Formula E world champion Sébastien Buemi
ZURICH - January 26th 2022 - Today gowago.ch, Switzerland’s biggest online shop for cars at a monthly price, announced that, from January 2022 and the start of the Formula E season, it is partnering with Swiss racing driver Sébastien Buemi.
This multi-year partnership will see the Swiss racing driver represent gowago.ch across its brand communications, helping to drive awareness amongst consumers and the industry as a whole.
Buemi’s drive to accelerate transformation in the car market, by racing and helping to ameliorate Formula 1 Hybrid and full electric Formula E cars, will take a turn into innovating in the way people own their cars. He will help gowago.ch in the All-in-one monthly payment model, where customers don’t have to buy a car and remove the risks and administration tasks. It is now easier for drivers to transit to more sustainable vehicles and follow in the tracks of Sébastien Buemi.
Sébastien Buemi said: “I am proud to be an ambassador for gowago.ch, and I am excited to help them shape the future of mobility. On the track, I have my pit crew that makes sure I always have a car at the best of its capacities. On the road, I have gowago.ch ”
Rutger Verhoef, CEO gowago.ch, said: “Our vision is to bring a better customer experience to the Swiss market. One that is fair, easy and transparent and that removes hassle and unexpected costs. With Sebastian Buemi we have found a sports icon and someone who truly believes in what we do. He has been immensely successful in the field of racing and is a big ambassador for sustainable ways of mobility. We are honored to have him on this ride with us and we are looking forward to shaping the future of mobility together with him!”
About Sébastien Buemi
Sébastien Buemi is a Swiss racing driver and one of the few worldwide to have won world championship titles in two different elite level FIA series. He is a reserve driver in the Formula 1 Red Bull Racing Team, Formula E driver for Nissan E-dams and World Endurance Championship driver for Toyota Gazoo Racing. Sébastien has won a world title in Formula E, 3 world titles in WEC and 3 wins at the prestigious 24h of Le Mans.
gowago.ch offers a new way to get a car in Switzerland: simpler, easier and more fair. With an online, end-to-end customer journey, gowago.ch removes complex administrative processes and brings people an easy way to get a car for a monthly payment with everything included. Its promise: any car, one monthly price, zero hidden costs.
gowago.ch is headquartered in Zürich, founded in 2017 and invested in by the Baloise group and Migros Bank